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Physical nature enhances creativity, while virtual nature strengthens creative self-concept.

Maral Jafari Ranjbar1, Yongyeon Cho2, Sarah Zenti2

  • 1Human Computer Interaction, Iowa State University, Ames, IA, United States.

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Physical nature significantly boosts creativity and divergent thinking. Virtual nature also enhances creative identity, suggesting both environments can foster creativity through cognitive restoration.

Keywords:
attention restoration theorycreativitydivergent thinkingrestorative environmentsvirtual reality

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Area of Science:

  • Cognitive Psychology
  • Environmental Psychology

Background:

  • Enhancing creativity is crucial in academic and professional fields.
  • Physical nature exposure is known to improve creativity via cognitive restoration.
  • This study investigates both physical and virtual nature's impact on creativity.

Purpose of the Study:

  • To compare the effects of physical vs. virtual nature exposure on creativity.
  • To examine how these environments influence creative abilities and self-perceived creative identity.
  • To assess the role of restorative perceptions in nature-based creativity enhancement.

Main Methods:

  • 64 university students were divided into physical or virtual nature exposure groups.
  • Creativity was measured using the Alternative Uses Task (AUT).
  • Self-perceived creativity (Short Scale of Creative Self - SSCS) and restoration (Restoration Outcome Scale - ROS) were assessed.

Main Results:

  • The physical nature group showed a significant increase in creativity over time.
  • Both groups reported increased creative self-perceptions (SSCS), with virtual nature showing a slightly larger gain.
  • Creativity gains correlated positively with restorative outcomes, irrespective of nature type.

Conclusions:

  • Physical nature uniquely enhances divergent thinking and creativity.
  • Virtual nature holds potential for strengthening creative self-concept.
  • Both physical and virtual nature exposure can positively impact creativity and restorative outcomes.