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Rethinking Rationality. Scientists' Perspectives on Health Communication After the COVID-19 Pandemic.

Hella de Haas1, Frank Marcinkowski2, Sarah Kohler2

  • 1Communication Research, Faculty of Business Studies, University of Applied Sciences Duesseldorf.

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|January 29, 2026
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Summary
This summary is machine-generated.

The COVID-19 pandemic negatively impacted scientists' willingness for public health communication. Negative treatment by media and politicians reduced the perceived rationality of public engagement, decreasing scientists' motivation to communicate.

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Area of Science:

  • Science communication
  • Public health
  • Sociology of science

Background:

  • The COVID-19 pandemic heightened public scrutiny of scientists.
  • Scientists experienced both recognition and maltreatment during this period.
  • This scrutiny raised questions about scientists' willingness for public communication.

Purpose of the Study:

  • To examine if the pandemic altered scientists' rationale for health communication.
  • To assess if perceived benefits of public communication still outweigh potential costs.
  • To understand changes in scientists' willingness to engage with the public.

Main Methods:

  • Survey of 4,207 researchers at German universities and research institutions.
  • Analysis of scientists' perceptions of public communication benefits versus costs.
  • Investigation into the impact of media and political treatment on communication willingness.

Main Results:

  • Negative perceptions of treatment by politicians and journalists diminished the perceived rationality of public communication.
  • Scientists showed decreased willingness to communicate publicly.
  • This effect was particularly pronounced concerning self-interested motives for communication.

Conclusions:

  • The pandemic experience negatively influenced scientists' views on public communication.
  • Perceived hostility and unfair treatment reduce the motivation for scientists to engage with the public.
  • Future public health communication strategies must address scientists' concerns about negative repercussions.