Demographic and behavioral correlation of red ginseng consumption in Korea

As one of the most famous ginseng products, red ginseng has had a huge market and influence in the healthcare market.

We recruited 3000 adults of all ages and social classes from different parts of Korea to conduct a questionnaire survey for statistical analysis and analyzed the results of the questionnaire survey through logistic regression. The questionnaire included information on the experience of red ginseng intake in a year, whether or not they consumed red ginseng on a regular basis, as well as information on income, age, and family composition that may affect red ginseng intake.

The results showed that men and high-income groups had a higher acceptance of red ginseng; children number of the family has a non-linear effect on the probability of trying red ginseng; and groups who take other dietary supplements were also more willing to take red ginseng.

These results provide valuable information for understanding the demographic and behavioral characteristics of red ginseng consumers and highlight the need to consider integrated health strategies, as well as providing data to inform the development of red ginseng products and the direction of campaigns to promote red ginseng applications.