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Celebrity-Owned Alcohol Brands Promoted on Social Media

Gedefaw Diress Alen1,2, Megan Cook1, Dan Anderson-Luxford1

  • 1Centre for Alcohol Policy Research, La Trobe University, Melbourne, Australia.

Pediatrics
|February 8, 2026
PubMed
Summary

Celebrity alcohol brand promotions on Instagram are common and often not disclosed. These posts are widely visible to underage users, highlighting a need for stricter social media marketing regulations.

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