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Ushering in a New Social Media Era in Aesthetic Surgery: AI-Generated Transformation Videos and Their Ethical
Aaron L Wiegmann1, Jeremy R Chidester2, Anna J Skochdopole3
1Plastic surgeon in private practice, Dallas, TX, USA.
Abstract:
The advent of artificial intelligence (AI)-generated transformation videos, primarily utilizing models like Kling 2.1 (Kuaishou Technology, Beijing, China), represents a paradigm shift in the presentation of before-and-after results in aesthetic plastic surgery. These hyper-realistic animations interpolate between authentic preoperative and postoperative photographs, creating dynamic visualizations that significantly enhance social media engagement, algorithmic visibility, and patient comprehension of potential outcomes. Advantages include superior digital storytelling, increased viewer arousal and retention compared to static images, and facilitated surgeon-patient communication. However, there are also significant ethical challenges that must be navigated. Aesthetic surgeons must adhere to existing professional society guidelines emphasizing truthful marketing and patient safety, mandating conspicuous disclaimers, application of standardized photographic principles, and robust consent protocols. Professional organizations should expeditiously develop targeted AI-specific policies to mitigate emerging risks, including fully fabricated results by bad actors. This evolving landscape necessitates vigilant ethical stewardship to responsibly integrate these compelling tools while prioritizing patient welfare and professional integrity.
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