Related Experiment Video
Updated: Feb 13, 2026

Novel Production Protocol for Small-scale Manufacture of Probiotic Fermented Foods
Published on: September 10, 2016
The live-streaming strategy for competitive manufacturers considering information disclosure and product
Liwen Liu1, Qing Wang1, Zonghuo Li1
1School of Politics and Public Administration, Soochow University, Wuzhong District, Suzhou, Jiangsu, China.
Abstract:
Live-streaming has become increasingly populous in recent years and a large body of manufacturers such as Apple and Huawei have adopted live-streaming strategies. Despite the live-streaming can disclose product information and enhance consumer utilities, consumers may leave the market if they realize that the product is not fit for them after watching the live-streaming. This paper studies the opening strategy of live-streaming for competitive manufacturers who sell products with differential quality. Four cases regarding whether the manufacturers open a live-streaming channel to disclose product information are modeled, namely, NN (no manufacturer opens), DN/ND (one manufacturer opens), and DD (both manufacturers open). We further analyze how product quality influences live-streaming strategies. The result shows that adopting live-streaming allows a manufacturer to charge higher prices, whereas competitor live-streaming adoption exerts downward price pressure. Interestingly, live-streaming does not universally benefit manufacturers. Rather, for the high-quality manufacturer, the manufacturer benefits from the live-streaming channel when the fitness of its product is mid-value. However, for the low-quality manufacturer, the manufacturer will be better off by opening a live-streaming channel when the fitness of its product is large.
Related Concept Videos
Competition
Stream Function
Steel Manufacturing
During this smelting process, limestone plays a crucial role by forming slag. Slag captures impurities within the molten iron, such...
Steady Flow of a Fluid Stream
During this process, the momentum of the fluid within the control volume remains constant over the time interval dt. By applying the...
Persuasion Strategies
Manufacture of Concrete Masonry Units
These wet blocks are then transported for curing, which can occur in one of two environments: a...

