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Research on online book user purchase behavior based on the event logic graph.
1College of Publishing, University of Shanghai for Science and Technology, Shanghai, China.
Plos One
|February 17, 2026
Summary
This study analyzes online book buying behavior using Event Logic Graphs (ELGs) to understand consumer psychology and demand. Findings reveal a purchase logic chain to guide e-commerce precision marketing.
Area of Science:
- Consumer behavior analysis
- Computational social science
- E-commerce analytics
Background:
- User reviews are vital for understanding consumer psychology and demand preferences.
- Online book consumption presents a complex scenario for analyzing user purchase behavior.
- Existing research requires enhanced analytical frameworks for e-commerce intelligence.
Purpose of the Study:
- To construct an analytical framework for online book user purchase behavior using Event Logic Graphs (ELGs).
- To analyze the logical chains and patterns within user behavior events in online book consumption.
- To provide practical support for e-commerce intelligent operations and precision marketing in the publishing industry.
Main Methods:
- Utilized Dangdang.com book reviews as the data source.
- Employed Top2Vec unsupervised topic clustering to extract user purchase behavior themes.
- Constructed an Event Logic Graph (ELG) using Gephi, visualizing themes as nodes and semantic relationships as edges.
Main Results:
- Online book purchasing behavior follows a causal chain: Motivation Triggering → Decision Implementation → Feedback Iteration.
- The motivation layer includes cognitive and emotional needs; the decision layer involves aesthetics, trust, and price.
- The feedback layer establishes a closed-loop mechanism for quality supervision and emotional continuity.
Conclusions:
- The ELG framework reveals latent demand preferences and the logic behind online book purchases.
- E-commerce platforms should anchor demand scenarios and build precision operations systems.
- Strategies should focus on content ecosystem, product form, marketing reach, and service quality for synergistic growth.
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