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Risk Perception and Communication, Plugged-In: Fifty Years of Process.

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Thirty years later, risk communication must prioritize partnership and dialogue over outdated information deficit models. This approach ensures ethical, inclusive, and meaningful engagement with the public.

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Area of Science:

  • Risk communication
  • Science communication
  • Public engagement

Background:

  • Revisiting Baruch Fischhoff's (1995) influential "Risk Perception and Communication Unplugged" article.
  • Examining the evolution of risk communication research and practice over three decades.
  • Acknowledging the continued reliance on early, technically focused stages in institutional efforts.

Purpose of the Study:

  • To reflect on the development of risk communication in light of Fischhoff's stages.
  • To propose a reordering of Fischhoff's stages, emphasizing partnership at the outset.
  • To revise risk communication approaches for inclusivity, collaboration, and dialogue.

Main Methods:

  • Commentary and reflection on the field's evolution.
  • Analysis of contemporary developments, digital platforms, and societal changes.
  • Review of Fischhoff's (1995) conclusions and their contemporary relevance.

Main Results:

  • Risk communication has evolved significantly due to digital platforms and participatory methods.
  • Information deficit models persist, highlighting ethical responsibilities and theory-practice tensions.
  • Fischhoff's original stages require reordering to center partnership and public agency.

Conclusions:

  • Risk communication should be reconceptualized as a relational and political practice.
  • Prioritizing partnership respects public agency and moves beyond narrow persuasive aims.
  • Future risk communication must be ethical, inclusive, and meaningful, challenging current practices.