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Advancing your digital persona: Leveraging eProfessionalism to boost executive presence

Mary Anne Schultz1, Cori Heier, Mikel Hand

  • 1Mary Anne Schultz is a Professor Emerita and Health Informaticist at California State University in San Bernardino, CA. Cori Heier is an Assistant Professor, Director of Educational Innovation, and Director, Faculty Academy at the University of Alabama at Birmingham, School of Nursing in Birmingham, AL. Mikel Hand is Professor of Nursing at Kinney College of Nursing and Health Professions, University of Southern Indiana in Evansville, IN. Margot (Lisa) Hedenstrom is an Associate Professor at Wellstar School of Nursing, Kennesaw State University in Kennesaw, GA. Joy Parchment is an Assistant Professor at the Academic Health Sciences Center, College of Nursing, University of Central Florida in Orlando, FL. Linda Roussel is a Clinical Professor at the Cizik School of Nursing, UTHealth Houston in Houston, TX. Susan H. Weaver is a Nurse Scientist at Hackensack Meridian Health Ann May Center for Nursing in Neptune, NJ, and New Jersey Collaborating Center for Nursing in Newark, NJ. Chunhong Xiao is an Assistant Professor at the College of Nursing, the Precision Health and Environment, University of Tennessee in Knoxville, TN. Heather Nelson-Brantley is an Associate Professor and Director, Nurse Executive DNP Pathway and Nursing Health Systems Leadership MSN Pathway at the University of Alabama at Birmingham, School of Nursing in Birmingham, AL.

Nursing Management
|February 26, 2026
PubMed
Summary

Nurse leaders can enhance their digital executive presence using the Social Media Engagement (SME) framework. This approach, focusing on e-Professionalism, builds trust and amplifies impact in online environments.

Keywords:
eProfessionalismengagementnurse leaderprofessional accountabilitysocial media

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