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This summary is machine-generated.

Brazilian Instagram fertility content, mostly from healthcare professionals, often lacks clear information sources and balance. While aims are clear, reliability is impacted by missing details on information origins and uncertainties.

Keywords:
infertilitypatient educationsocial media

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Area of Science:

  • Reproductive Health and Fertility Education
  • Social Media Analysis in Healthcare

Background:

  • Social media platforms like Instagram are increasingly used for health information dissemination.
  • Understanding the quality and authorship of fertility-related content is crucial for public health.
  • Brazilian Instagram users seek information on infertility, IVF, and related topics.

Purpose of the Study:

  • To evaluate the prevalence and authorship of fertility educational content on Brazilian Instagram.
  • To assess the reliability of this information using the DISCERN instrument.
  • To identify gaps in the quality of fertility information shared on social media.

Main Methods:

  • Cross-sectional analysis of public Instagram posts using fertility-related hashtags.
  • Posts from March 2021 were analyzed for authorship (healthcare professional vs. layperson).
  • The DISCERN tool was employed to evaluate information reliability and quality.

Main Results:

  • The majority of analyzed posts (89.2%) were authored by healthcare professionals (physicians, clinics, allied HCPs).
  • Posts primarily focused on fertility treatments, diseases, exams, and diagnosis.
  • While aims and relevance scored well, information source clarity, publication date, balance, and details on uncertainty/support were consistently low.

Conclusions:

  • Most fertility content on Brazilian Instagram is physician-authored and clearly states its aims.
  • Significant deficiencies exist in providing information on data sources, balance, and areas of uncertainty.
  • There is a need to improve the comprehensiveness and reliability of fertility information shared on social media platforms.