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Published on: August 30, 2013
Examining media coverage of ethical dimensions of advanced algorithmic technology
Amanda M Vilchez1, Sohinee Bera1, Bruce V Lewenstein1
1Cornell University, USA.
Public Understanding of Science (Bristol, England)
|February 28, 2026
Summary
Media coverage of artificial intelligence, machine learning, and data science ethics between 2015-2020 focused on industry challenges like bias and privacy. The discourse presented a balanced view of AI
Area of Science:
- Ethics of Artificial Intelligence
- Machine Learning Ethics
- Data Science Ethics
Background:
- Growing integration of AI, ML, and data science into daily life necessitates ethical considerations.
- Media plays a crucial role in shaping public perception and acceptance of emerging technologies.
Purpose of the Study:
- To systematically analyze media discourse on ethics in AI, ML, and data science from 2015 to 2020.
- To understand how media frames ethical concerns and future scenarios related to these technologies.
Main Methods:
- Systematic analysis of media discourse.
- Content analysis of media coverage focusing on ethical dimensions.
Main Results:
- Media coverage predominantly focused on the industry sector.
- Key ethical challenges discussed include algorithmic bias, social justice, data privacy, and socioeconomic effects.
- Media portrayal maintained a balanced perspective, presenting both positive and negative outcomes with realistic future scenarios.
Conclusions:
- The study provides a holistic analysis of media framing of AI, data science, and ML ethics.
- Highlights overlooked dimensions such as accountability strategies and the link between applications and consequences.
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