[How is confidence in vaccination against measles sustained?]

Vaccine hesitancy has been described as one of the greatest threats to public health and a contributing factor to the recent global increase in measles cases. Reasons are often complex and rooted in an interplay of historical, sociocultural, and individual factors. Thus, strategies to address vaccine hesitancy should be tailored to the specific concerns and contexts of different target groups. Healthcare professionals play a crucial role in maintaining public trust in vaccines. It is essential that they approach individuals expressing vaccine hesitancy with empathy and respect. Research has shown that stigmatizing concerned parents-for example, by labeling them as conspiracy theorists or irresponsible-can further reduce vaccine confidence and lower acceptance of other vaccines. To support constructive dialogue, it is therefore vital that those involved in vaccine delivery are equipped with the training and resources needed to confidently engage in these sensitive conversations.