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Related Experiment Video

Updated: Mar 10, 2026

Development of a Virtual Reality Assessment of Everyday Living Skills
10:32

Development of a Virtual Reality Assessment of Everyday Living Skills

Published on: April 23, 2014

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Virtual tourism attractiveness: Dimension identification, scale development and validation.

Xu Lele1, Wang Chao2, Xu Anxin3

  • 1School of Tourism and Urban-Rurul Planning, Zhejiang Gongshang University, Hangzhou, 310000, China.

Acta Psychologica
|March 8, 2026
PubMed
Summary
This summary is machine-generated.

Virtual tourism attractiveness is a new concept, crucial for understanding user engagement. This study identifies four key dimensions: technical, content, emotional, and social, offering a new measurement scale.

Keywords:
AttractivenessDimensional identificationScale developmentUser behaviorVirtual tourism

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Last Updated: Mar 10, 2026

Development of a Virtual Reality Assessment of Everyday Living Skills
10:32

Development of a Virtual Reality Assessment of Everyday Living Skills

Published on: April 23, 2014

19.4K

Area of Science:

  • Tourism Studies
  • Digital Technologies
  • Human-Computer Interaction

Background:

  • Virtual tourism, driven by immersive technologies, is transforming tourism supply and demand.
  • Existing research lacks a systematic conceptualization and measurement of virtual tourism attractiveness.
  • This gap hinders theoretical progress and practical application in the digital tourism sector.

Purpose of the Study:

  • To systematically conceptualize and measure virtual tourism attractiveness.
  • To develop and validate a measurement instrument for virtual tourism attractiveness.
  • To address the limitations in current virtual tourism research.

Main Methods:

  • Mixed-methods design integrating semi-structured interviews, user-generated texts, and large-scale surveys.
  • Grounded theory and scale development procedures for conceptualization and measurement.
  • Empirical analysis to validate the proposed measurement instrument.

Main Results:

  • Identified a multidimensional structure of virtual tourism attractiveness.
  • Developed a validated 21-item scale measuring four dimensions: technical, content, emotional, and social attractiveness.
  • The scale demonstrated strong reliability, convergent validity, and discriminant validity.

Conclusions:

  • Advances theory by defining virtual tourism attractiveness and extending affordance theory to digital contexts.
  • Provides a rigorous measurement framework for future virtual tourism research.
  • Offers practical insights for virtual tourism platforms and destination managers to enhance user engagement and conversion.