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Attitudes, Norms, and Efficacy: Understanding Maternal Communication About Over-the-Counter Drug Use.
1Edward R. Murrow College of Communication, Washington State University, Pullman, WA, USA.
Mothers’ perceived control, knowledge, and social norms significantly influence their communication about over-the-counter (OTC) drugs with children. Interventions can improve this communication to reduce youth OTC drug misuse.
Area of Science:
- Health Communication
- Behavioral Science
- Pediatric Health
Background:
- Maternal communication is crucial for safe pediatric over-the-counter (OTC) drug use.
- Understanding factors influencing this communication is key to preventing misuse.
- The Integrative Behavioral Model (IBM) provides a framework for analyzing health behaviors.
Purpose of the Study:
- To identify factors influencing maternal communication regarding OTC drug use in children aged 2-10 years.
- To explore the role of beliefs, norms, and perceived behavioral control in this communication.
- To inform the development of interventions aimed at reducing pediatric OTC drug misuse.
Main Methods:
- Semi-structured interviews were conducted with 20 mothers of children aged 2-10 years.
- Interview questions were guided by constructs from the Integrative Behavioral Model (IBM).
- Thematic analysis was employed to analyze qualitative data and identify key themes.
Main Results:
- Perceived behavioral control emerged as a significant factor influencing maternal communication about OTC drugs.
- Mothers' knowledge and skills related to OTC drugs also significantly impacted communication.
- Injunctive social norms were identified as a key determinant in discussions about OTC medications.
Conclusions:
- Enhancing mothers' knowledge and skills regarding OTC drugs is vital for improving communication.
- Interventions addressing perceived social norms can positively influence maternal discussions on OTC drug use.
- Promoting dialogic engagement between mothers and children is recommended to reduce OTC drug misuse among youth.
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