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Updated: Mar 11, 2026

Title Cell Encapsulation by Droplets
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TITLE.

Carmen E Paterson, Matthew Fay, George Forrest

    Journal (Canadian Dental Association)
    |March 10, 2026
    PubMed
    Summary

    Dentists using social media to promote cosmetic dentistry may risk misrepresenting credentials. A study found most profiles did not misrepresent, but some did, particularly in headlines, highlighting professionalism concerns.

    Area of Science:

    • Dental Professionalism
    • Social Media in Healthcare
    • Cosmetic Dentistry Ethics

    Background:

    • Social media offers dentists patient engagement tools, but misuse can harm relationships.
    • Increasing commercialization and cosmetic focus in society prompts examination of dentists' online self-promotion.
    • Cosmetic dentistry is not a recognized specialty, raising questions about professional conduct.

    Purpose of the Study:

    • To investigate how dentists utilize LinkedIn for cosmetic dentistry promotion.
    • To assess alignment of dentists' social media practices with professional and ethical obligations.

    Main Methods:

    • Cross-sectional study analyzing LinkedIn profiles of dentists in 6 Canadian provinces.
    • Profiles screened for
    Keywords:
    credentialing; professionalism; media social; cosmetic dentistry.

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    Main Results:

    • Of 527 analyzed profiles, 89% accurately represented credentials.
    • Misrepresentation was most common in LinkedIn headlines, particularly in Ontario, British Columbia, and Nova Scotia.
    • No cosmetic dentistry mentions were found in profiles from New Brunswick, Newfoundland and Labrador, and Prince Edward Island.

    Conclusions:

    • Social media use by dentists can potentially undermine dentistry's social contract.
    • Maintaining professionalism is crucial as dentistry increasingly incorporates cosmetic procedures and evolves with digital platforms.