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Healthcare Agencies I

Healthcare Agencies I

Healthcare agencies provide healthcare services to people. In the United States, voluntary agencies are often non-profit centers sponsored by donations, grants, or fundraisers. One such organization is Meals on Wheels, which provides meals to the elderly and homebound. The American Heart Association and the American Lung Association are other non-profit community organizations. Doctors and nurses are frequently active members of these organizations, which offer health checks and educational...

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Social Media Use by Orthopaedic Surgery Professional Societies.

Frederick Mun¹, Daniel Badin¹, David Ryu¹

¹Department of Orthopaedic Surgery, The Johns Hopkins University, Baltimore, Maryland.

Journal of Surgical Orthopaedic Advances

|March 11, 2026

Summary

This summary is machine-generated.

Orthopaedic societies increasingly use social media, particularly Twitter (X), to engage stakeholders. Patient advocacy and diversity content show high engagement and growth, informing future strategies.

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Area of Science:

Orthopaedic Surgery
Medical Informatics
Social Media Analytics

Background:

Social media platforms are increasingly utilized by professional medical societies.
Understanding social media engagement patterns is crucial for effective communication in orthopaedics.

Purpose of the Study:

To analyze the efficacy and patterns of social media usage among orthopaedic specialty societies.
To identify trends in content engagement and growth across platforms like Twitter (X), Facebook, and Instagram.

Main Methods:

Identification of social media profiles for Board of Specialty orthopaedic societies.
Analysis of Twitter (X) data from 2018-2020 using the Twitonomy tool.
Evaluation of tweet volume, engagement metrics (likes, retweets), and content themes.

Main Results:

Most societies (11/15) increased Twitter (X) activity between 2018-2020.
The American Academy of Orthopaedic Surgeons (AAOS) had the most established account.
Societies focused on diversity, like the Ruth Jackson Orthopaedic Society (RJOS), demonstrated significant growth and engagement.

Conclusions:

Twitter (X) is a primary platform for orthopaedic societies, with growing usage.
Content related to patient advocacy and diversity initiatives drives higher engagement.
Societies can optimize social media strategies by focusing on high-engagement content themes.