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Encouraging fathers-to-be to donate: Insights from the Baby Dad Blood Donation Project

Jian Ou-Yang1,2, Xiao-Ying Huang1,2, Di Wu1,2

  • 1Guangzhou Blood Center, Guangzhou, Guangdong, China.

Vox Sanguinis
|March 11, 2026
PubMed

Insights

The Baby Dad Blood Donation Project (BDBDP) successfully encouraged first-time blood donations among expectant fathers. However, sustained donor engagement strategies are needed to improve re-donation rates for blood supply stability.

Area of Science:

  • Public Health
  • Hematology
  • Behavioral Science

Background:

  • The COVID-19 pandemic severely impacted blood supplies in China during 2020.
  • The Guangzhou Blood Center initiated the Baby Dad Blood Donation Project (BDBDP) to address blood shortages.
  • This study evaluates the effectiveness of the BDBDP in boosting blood donations.

Purpose of the Study:

  • To assess the impact of the BDBDP on first-time and repeat blood donations.
  • To understand donor motivations and barriers within the BDBDP framework.
  • To inform strategies for sustainable blood donor engagement.

Main Methods:

  • A match-pair study design compared BDBDP participants (Father donors [F-donors]), spontaneous donors (S-donors), and non-donors (N-donors).
  • Participants were matched by age, donation frequency, and volume (F-donors and S-donors) or age (F-donors and N-donors).
  • 535 males were selected per group (1:1:1 pairing) and followed for 2 years with questionnaire data.

Main Results:

  • First-time donation rates were higher among F-donors (10.6%) and S-donors (26.7%) compared to N-donors (4.8%).
  • Overall re-donation rates within 2 years were 19.4% for F-donors and 37.0% for S-donors.
  • While saving lives was the primary motive, F-donors were more motivated by preferential blood use; lack of motivation was a key barrier for first-time F-donors.

Conclusions:

  • The BDBDP effectively promoted initial blood donations and raised awareness among expectant fathers.
  • The project demonstrated potential in recruiting new donors, particularly fathers-to-be.
  • Modest re-donation rates highlight the need for continued strategies to ensure long-term donor commitment and maintain blood supply levels.
Abstract

Keywords:
COVID‐19Non‐donorblood donationblood donorsrecruitment

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