Digital media campaigns for knowledge transfer: reflections on JBI Methodology Month

Area of Science:

• Health Sciences
• Knowledge Translation
• Digital Health Communication

Background:

• Substandard evidence syntheses highlight a gap in applying rigorous methodological guidance.
• Effective knowledge transfer is crucial for evidence-based healthcare implementation.
• Traditional dissemination methods may not reach all end-users effectively.

Purpose of the Study:

• To evaluate the impact of a digital media campaign on the awareness and uptake of methodological guidance.
• To assess the effectiveness of multiplatform knowledge transfer strategies.
• To explore the reach and engagement of digital dissemination beyond academic channels.

Main Methods:

• A digital media campaign, JBI Methodology Month, was implemented using coordinated, multiplatform knowledge transfer.
• Content was disseminated in varied formats including webinars, short videos, and infographics.
• The campaign utilized the JBI Model of Evidence-based Healthcare's principles of coactive and participatory knowledge transfer.

Main Results:

• The campaign reached 4.65 million people.
• Significant increases were observed in evidence-based practice resource downloads (+95.90%), new JBI Evidence Synthesis journal users (+22.0%), and methodology-related video views (+243.85%).
• Digital approaches expanded the reach of methodological guidance beyond traditional academic settings.

Conclusions:

• Coordinated digital approaches utilizing diverse formats can effectively expand the reach of methodological guidance.
• Digital knowledge transfer strategies are feasible and valuable complements to traditional dissemination methods.
• Measuring the impact of digital campaigns on actual methodological practice remains an ongoing challenge.