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Related Experiment Video

Updated: Mar 20, 2026

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Monitoring Public Health During the 2023 Maui Wildfire Using Google Search Trends.

Jim P Stimpson1, Ketan Tamirisa2, Joseph Keaweʻaimoku Kaholokula3

  • 1Department of Health Economics, Systems, and Policy The University of Texas Southwestern Medical Center.

Hawai'I Journal of Health & Social Welfare
|March 19, 2026
PubMed
Summary
This summary is machine-generated.

Wildfire events significantly increased online searches for mental health support, while physical health and healthcare access interest remained stable. Google Trends data reveals evolving public health needs during disasters, highlighting the importance of mental health recovery.

Keywords:
InfodemiologyInformation Seeking BehaviorNatural DisastersPublic Health SurveillanceWildfires

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Area of Science:

  • Public Health
  • Digital Epidemiology
  • Disaster Response

Background:

  • Wildfires present significant acute and long-term public health challenges.
  • Monitoring public health concerns during and after disasters is crucial for effective response.

Purpose of the Study:

  • To assess real-time public interest in health-related topics using Google Trends before, during, and after the August 2023 Maui wildfires.
  • To analyze search trends across health care access, physical health, mental health, and help-seeking behavior.

Main Methods:

  • Utilized Google Trends data for search interest analysis.
  • Categorized search terms into four key public health areas.
  • Analyzed daily search interest scores across pre-wildfire, wildfire, and post-wildfire periods.

Main Results:

  • Physical health and health care access search interest showed no significant surge during or after the wildfire.
  • Mental health-related searches increased substantially in the weeks following the wildfire.
  • Help-seeking searches exhibited episodic fluctuations with peaks post-disaster.

Conclusions:

  • Online search patterns, particularly for mental health, can indicate evolving public health priorities post-disaster.
  • Google Trends is a valuable, scalable tool for monitoring health concerns during crises, complementing traditional surveillance.
  • Integrating search data into disaster planning can improve resource allocation and support for emerging needs, especially mental health recovery.