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Large Language Models show limitations in visual creativity compared to humans. Increased human guidance significantly improves AI image generation, but human artists still outperform AI models.

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Area of Science:

  • Artificial Intelligence
  • Cognitive Science
  • Computer Vision

Background:

  • Recent studies indicate Large Language Models (LLMs) excel in language-based creative tasks.
  • Visual creativity in AI remains less explored, posing a gap in understanding AI's creative capabilities.
  • Human creativity involves complex perceptual and contextual understanding, potentially challenging for AI.

Purpose of the Study:

  • To compare the visual creativity of human participants (Visual Artists, Non-Artists) with an AI image generation model.
  • To investigate the impact of varying levels of human input (prompting) on AI-generated image creativity.
  • To evaluate AI (GPT-4o) as a rater of visual creativity and compare its judgments to human raters.

Main Methods:

  • Comparative study involving human participants and an image-generation AI model.
  • Two AI prompting conditions: Human-Inspired (high guidance) and Self-Guided (low guidance).
  • Creativity assessment by 255 human raters and GPT-4o under two rating conditions (strict mirroring and in-context learning).

Main Results:

  • A creativity hierarchy was observed: Visual Artists > Non-Artists ≥ Human-Inspired GenAI > Self-Guided GenAI.
  • Higher human guidance improved AI-generated image creativity, approaching Non-Artist levels.
  • Guided GPT-4o aligned better with human creativity judgments, while unguided GPT-4o showed less discrimination and inflated AI scores.

Conclusions:

  • Visual creativity presents unique challenges for Generative AI (GenAI) compared to language tasks.
  • Human guidance is crucial for enhancing GenAI's visual creative output.
  • Distinct human capacities like perceptual nuance and contextual sensitivity may limit current GenAI visual creativity.