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Published on: February 25, 2013
A user behavior inertia based spatio temporal next POI recommendation model.
Kaiqi Zhang1, Dianhui Chu2, Zhiying Tu2
1School of Computer Science and Technology, Harbin Institute of Technology, Weihai, 264209, China. zhang_kaiqi2024@126.com.
This study introduces a novel point-of-interest (POI) recommendation model that accounts for user behavior inertia and resistance factors. The model enhances recommendation accuracy by predicting user purpose and POI check-in probabilities, improving recall and MAP performance.
Area of Science:
- Artificial Intelligence
- Human-Computer Interaction
- Data Science
Background:
- Next point-of-interest (POI) recommendation is complex due to user behavior personalization and uncertainty.
- User behavior exhibits patterns, termed behavior inertia, influencing decision-making.
- Real-world factors, termed inertia resistance, modulate the impact of behavior inertia.
Purpose of the Study:
- To develop an accurate POI recommendation model by integrating behavior inertia and inertia resistance.
- To enhance POI recommendation accuracy by addressing personalization and uncertainty in user behavior.
- To improve the prediction of the next POI a user will visit.
Main Methods:
- Classified POIs by user behavior purpose to construct a purpose prediction model.
- Developed a POI spatial attribute prediction model to calculate check-in probabilities based on purpose.
- Created a user behavior inertia prediction model incorporating time, check-in counts, and category diversity.
Main Results:
- The proposed model combines purpose and behavior inertia predictions to estimate the probability of a user visiting a POI.
- Extensive experiments on two real-world datasets validated the model's effectiveness.
- The method achieved up to 15% improvement in recall and 20% in Mean Average Precision (MAP) compared to baseline methods.
Conclusions:
- The novel POI recommendation model effectively leverages behavior inertia and inertia resistance for improved accuracy.
- The integration of purpose prediction and spatial attributes enhances the understanding of user location-based decisions.
- The findings suggest a significant advancement in personalized and context-aware POI recommendation systems.

