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Area of Science:

  • Dermatology
  • Medical Education
  • Digital Health Communication

Background:

  • Social media platforms are significant sources of health information but also spread skin care misinformation.
  • Dermatologists and healthcare professionals are underrepresented on social media, limiting expert-led content.
  • Misinformation can lead to improper product use and delayed medical treatment.

Purpose of the Study:

  • To evaluate the feasibility, acceptability, and preliminary efficacy of a social media training program for dermatology professionals.
  • To equip healthcare professionals and students with skills to create accurate and engaging educational content for social media.
  • To address the underrepresentation of experts in online dermatologic health communication.

Main Methods:

  • A sequential mixed-methods study involving a 5-module online training program for 50 dermatology professionals and students.
  • Pre- and post-training surveys to assess changes in knowledge, confidence, and intent to create online content.
  • Phase 2 involves participants creating short-form educational videos for a study-managed social media channel, with analysis of engagement metrics and qualitative feedback.

Main Results:

  • Phase 1 recruitment is nearing completion with 46 of 50 participants enrolled as of January 2026.
  • Phase 1 data collection is expected by April 2026, with analysis concluding by September 2026.
  • Phase 2 recruitment is planned for April 2026, with study completion by the end of 2028.

Conclusions:

  • This pilot study will inform the development and refinement of social media training for healthcare professionals.
  • The training aims to empower professionals to deliver evidence-based dermatologic health information online.
  • Findings will contribute to improving the quality and reach of online health communication in dermatology.