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Public Awareness of Freedom House Ambulance Service After Viewing the Pitt.
Beth L Hoffman1, Kate Leshniowsky1, Ore Fawole1
1Department of Behavioral and Community Health Sciences, University of Pittsburgh School of Public Health, Pittsburgh, PA, USA.
American Journal of Health Promotion : AJHP
|June 10, 2026
Summary
Online searches for Freedom House Ambulance Service (FHAS) surged after The Pitt TV show aired, indicating a link between media storylines and public interest in historical services.
Area of Science:
- Medical History
- Digital Humanities
- Public Health Communication
Background:
- The Freedom House Ambulance Service (FHAS) was a pioneering Black-led emergency medical service in Pittsburgh.
- Understanding public engagement with historical medical services is crucial for contemporary health education.
Purpose of the Study:
- To analyze online search trends and social media discussions related to the Freedom House Ambulance Service (FHAS) storyline in *The Pitt* TV show.
- To explore the relationship between media portrayal and public awareness of historical emergency medical services.
Main Methods:
- A multi-method approach was used, examining Google Trends data for relative search volume (RSV) and analyzing Reddit posts from r/ThePittTVShow.
- RSV data was collected for two weeks before and after the episode aired (February 20, 2025).
- Reddit posts mentioning "Freedom House" were extracted and coded by research assistants for content analysis.
Main Results:
- Google searches for "freedom house" increased by 170% the day after the episode aired, remaining elevated for a week.
- Out of 196 relevant Reddit posts, 36.9% provided information about FHAS.
- Posts involving emotional engagement often coincided with expressions of not knowing about FHAS or personal reflections.
Conclusions:
- A temporal association exists between online searches for FHAS and *The Pitt* TV show's storyline.
- Social media platforms facilitate online information sharing regarding historical emergency medical services like FHAS.
- Media narratives can significantly influence public interest and knowledge acquisition about historical healthcare initiatives.
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