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Response to the Netflix Docuseries "Big Vape: The Rise and Fall of JUUL": Mixed Methods Analysis of YouTube Comments

Beth Hoffman1, Arpita Tripathi1, Ariel Shensa2

  • 1Department of Behavioral and Community Health Sciences, School of Public Health, University of Pittsburgh, 130 De Soto Street, Pittsburgh, PA, 15201, United States, 1 4126245859.

JMIR Formative Research
|September 19, 2025
PubMed
Summary

Viewer comments on the JUUL docuseries reveal significant misinformation regarding nicotine and tobacco products (NTPs). Many comments falsely claimed e-cigarettes are safe, highlighting a need for targeted public health communication.

Keywords:
JUULe-cigarettesmisinformationnicotine and tobacco productssocial media data

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