Related Experiment Video
Updated: Apr 15, 2026

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention
Published on: November 16, 2017
Extrapolated Persian Lexical Affect Norms (E-PLAN) from best-worst judgments of valence, arousal, dominance, and
Fatemeh Nemati1, Chris Westbury2, Habib Rostami3
1Department of English Language and Literature, Faculty of Humanities, Persian Gulf University, Bushehr, 7516913817, Iran. nemati@pgu.ac.ir.
Abstract:
This study had two primary objectives: (1) to evaluate the validity of Persian best-worst (BW) norms of valence, arousal, dominance, and concreteness relative to existing rating scale (RS) norms; and (2) to model and extrapolate these human BW norms using skip-gram word embeddings. BW data were collected from 1071 Persian speakers for 3000 Persian words and compared with individual and merged RS datasets and translated BW norms. Human BW norms correlated moderately to strongly with these norms, despite substantial variability across RS datasets. Human BW and weighted RS composite norms showed similarly weak correlations between arousal and valence and lexical decision reaction times. For extrapolation, emotional and semantic measures were modeled using generalized additive models on principal components of Persian word embeddings. The models explained substantial variance in all emotional dimensions and concreteness, ranging from 34.5% (dominance) to 68.4% (concreteness). Extrapolated BW estimates showed strong correlations with human BW and weighted RS composite norms for valence (r = .70 to .83), moderate correlations for arousal, and generally strong correlations across all dimensions with GPT-5.1 predictions and the estimates of other external resources. Qualitative comparisons of human BW norms and extrapolated BW estimates showed strong semantic alignment at high values across dimensions but weaker alignment at low arousal and dominance. The findings suggest BW scaling offers similar discrimination and predictive validity compared to RS norms, with a higher potential for efficiently expanding emotional and semantic norms in resource-limited languages like Persian. Extrapolated norms for 85,716 words are provided.
Related Concept Videos
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Role of Affect in Interpersonal Attraction
The Influence of Affect on Cognition
First Impression
The Influence of Cognition on Affect
Cognitive Theories: Schachter-Singer Theory of Emotion
Physiological Arousal and Cognitive Labeling
According to this theory, when an individual experiences...

