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Language and Cognition01:27

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Language serves as a bridge between ideas and communication, influencing how individuals perceive and interact with the world. Psychologists have long debated whether language shapes thought or vice versa. This discussion gained grip with Edward Sapir and Benjamin Lee Whorf in the 1940s, who proposed that language determines thought, a concept known as linguistic determinism. They suggested that the vocabulary and structure of a language influence how its speakers think and perceive reality.
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Employing large language models for cognitive heuristic stimulus validation in decision-making experiments.

Thom Hawkins1, Daniel N Cassenti2, Erin Zaroukian2

  • 1US Army Project Manager for Command & Control Data and Artificial Intelligence, Aberdeen Proving Ground, MD, USA. jeffrey.t.hawkins10.civ@army.mil.

Behavior Research Methods
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Summary
This summary is machine-generated.

Large language models (LLMs) like ChatGPT can validate cognitive heuristic stimuli for decision-making research, offering a faster, more consistent alternative to human judges. This AI approach improves accuracy and reduces costs in experimental design.

Keywords:
Chain-of-thought promptingCognitive heuristicsInter-rater reliability (IRR)Large language models (LLMs)Machine psychologyNatural language processing (NLP)Stimulus validation

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Area of Science:

  • Cognitive Science
  • Artificial Intelligence
  • Decision Science

Background:

  • Traditional validation of cognitive heuristics in decision-making experiments is resource-intensive and prone to human bias.
  • Ensuring experimental stimuli accurately reflect intended cognitive heuristics presents interpretative consistency challenges.

Purpose of the Study:

  • To evaluate large language models (LLMs), specifically ChatGPT, as a tool for validating cognitive heuristic stimuli.
  • To assess the efficacy of LLMs in improving the precision and accuracy of heuristic labeling in decision-making rationales.

Main Methods:

  • Utilized ChatGPT to classify decision-making rationales into 10 distinct cognitive heuristics.
  • Employed iterative refinement and chain-of-thought prompting to address heuristic misalignment and ambiguity.

Main Results:

  • LLMs demonstrated effectiveness in aligning experimental rationales with intended heuristic categories.
  • Significant reductions in validation time and resource requirements were observed using LLM-based validation.
  • Improved precision and accuracy in heuristic labeling were achieved through LLM application.

Conclusions:

  • LLMs present a cost-effective and scalable alternative to traditional methods for validating cognitive heuristic stimuli.
  • Successful LLM deployment requires careful model selection, understanding of variability, and precise contextualization for complex domains.
  • Validated stimuli will inform future research on heuristic preferences and the design of AI-supported decision-support tools.