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Diversity and Content Reliability Among Dermatologist Influencers on TikTok: A Cross-Sectional Study
Madison S Meyer1, Shoshanah Lasry2, Khalid Zakaria3
1Family Medicine, Wayne State University School of Medicine, Detroit, USA.
Cureus
|April 30, 2026
Summary
Top dermatologists on TikTok lack diversity, with underrepresentation of Latinx, African American, and LGBTQIA+ physicians. While their content showed higher reliability, overall medical information quality on the platform needs improvement.
Area of Science:
- Dermatology
- Social Media Analysis
- Health Disparities
Background:
- TikTok is a popular platform for medical information dissemination, especially in dermatology.
- Despite high engagement, dermatology remains a non-diverse medical specialty.
- Influential dermatologists on TikTok often lack diverse representation.
Purpose of the Study:
- To investigate diversity patterns among top dermatology influencers on TikTok.
- To assess the reliability of dermatological content shared by these influencers.
- To explore the relationship between influencer diversity and content quality.
Main Methods:
- Cross-sectional study analyzing the top 55 dermatologist TikTok influencers.
- Qualitative and quantitative analysis of video characteristics and follower counts.
- Assessment of content reliability using DISCERN scores, focusing on racial, gender, and sexual orientation diversity.
Main Results:
- Significant underrepresentation of Latinx, African American, and LGBTQIA+ physicians among dermatology influencers.
- Content from Latinx and African American dermatologists showed higher DISCERN scores, but overall reliability was low.
- Lack of diversity may limit culturally relevant dermatologic information access.
Conclusions:
- Addressing diversity gaps in dermatology influencers is crucial for equitable healthcare.
- Improving content reliability and representation can foster inclusive online health environments.
- Underrepresentation highlights potential links to health inequities and disparities.
Keywords:
diversity in dermatologylgbtqia+sexual and gender minority physiciansskin of colorsocial mediaMore Related Videos
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