Related Experiment Video

Updated: May 3, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

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When brand prominence mutes uniqueness: Deconstructing the prominence paradox with network science and machine

Jungwon Lee1, Kidong Lee2, Okkyung Jung3

  • 1Department of IT Convergence Management, Dongducheon Campus, Dongyang University, 2741, Pyeonghwa-ro, Dongducheon-si, Gyeonggi-do, 11307, Republic of Korea.

Acta Psychologica
|May 1, 2026
PubMed

Keywords:
Computational social scienceConsumer psychologyDual-process theoryMachine learningMarket structureNetwork centralitySignal suppression

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