Dual pathways to performance: Creator self-efficacy and identity navigation in cross-platform migration

Yang Wang1, Wei Na1, Pei Cai1

  • 1School of Art and Design, Guangzhou Institute of Science and Technology, Guangzhou, China.

Acta Psychologica
|May 2, 2026
PubMed
Summary

Content creators successfully adapt to new platforms by developing platform adaptation self-efficacy (PSE) and cross-cultural identity navigation (CN). Digital pioneer status further boosts engagement performance.

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