AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost
Fawaz Khaled Alarfaj1, Mohamed Badouch2, Hikmat Ullah Khan3
1Department of Management Information System, School of Business, King Faisal University, Al Ahsa, Saudi Arabia. falarfaj@kfu.edu.sa.
Scientific Reports
|May 4, 2026
Abstract
No abstract available in PubMed .

