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Promoting Vegetarian Choices in the Cafeteria Using the Behavior Change Wheel Model.

Isabelle Carrard1, Valeria A Bertoni Maluf1, Carolina Cerqueira Azevedo1

  • 1HES-SO University of Applied Sciences and Arts Western Switzerland, Carouge, Switzerland.

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Summary
This summary is machine-generated.

Promoting vegetarian menu choices in a Swiss university cafeteria did not significantly increase sales. Future interventions should combine education with practical strategies to enhance appeal and address pricing concerns for sustainable diets.

Keywords:
behavior changebehavior change theoryfoodhealth behaviorhealth promotionsustainability

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Area of Science:

  • Nutrition Science
  • Behavioral Science
  • Environmental Sustainability

Background:

  • Western diets are unsustainable, necessitating shifts towards plant-based eating for health and environmental benefits.
  • University cafeterias present opportunities to influence dietary choices among young adults.

Purpose of the Study:

  • To design and evaluate an intervention promoting vegetarian menu choices in a Swiss university cafeteria.
  • To identify barriers and facilitators to vegetarian eating using the Behavior Change Wheel and COM-B model.

Main Methods:

  • Intervention design based on the COM-B model and Behavior Change Wheel methodology.
  • Quantitative evaluation of vegetarian menu sales data using Kruskal-Wallis test.
  • Qualitative evaluation through focus groups and thematic analysis.

Main Results:

  • The intervention, including an educational stand, did not significantly increase the proportion of vegetarian menus sold.
  • Focus groups indicated positive reception to educational content but mixed views on pricing and a preference for 'flexitarian' labeling.

Conclusions:

  • The intervention was insufficient to drive significant behavioral change in menu choices.
  • Future strategies should integrate educational initiatives with practical, appealing approaches and consider labeling modifications.