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Factors Associated With SNAP Online Fruit and Vegetable Purchasing Among Produce Incentive Program Participants.

Eunyoung Myung1, Neil A Lewis1,2,3, Tashara M Leak3,4

  • 1Department of Communication, Cornell University, Ithaca, NY, USA.

American Journal of Health Promotion : AJHP
|May 16, 2026
PubMed
Summary
This summary is machine-generated.

Households with young children are more likely to buy fruit and vegetables online using Supplemental Nutrition Assistance Program (SNAP) benefits. Longer grocery travel times also increase online F&V purchasing.

Keywords:
fruit and vegetable incentive programsfruit and vegetable purchaseshousehold child compositiononline grocery shoppingsupplemental nutrition assistance program (SNAP)transportation barriers

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Area of Science:

  • Nutrition Science
  • Public Health
  • Food Policy

Background:

  • Supplemental Nutrition Assistance Program (SNAP) benefits can be used for online grocery purchases, including fruits and vegetables (F&V).
  • Understanding factors influencing online F&V purchasing among SNAP participants is crucial for program effectiveness.
  • Fruit and vegetable incentive programs aim to improve dietary habits, but online access barriers may exist.

Purpose of the Study:

  • To investigate the relationship between household child composition, grocery travel burden, and online F&V purchasing via SNAP benefits.
  • To identify specific demographic and behavioral factors associated with increased online F&V purchasing among SNAP beneficiaries.
  • To inform the design and implementation of online F&V purchasing options within incentive programs.

Main Methods:

  • Cross-sectional online survey of 455 adults participating in the Double Up Food Bucks New York (DUFBNY) program.
  • Data collected on online F&V purchasing frequency, household child composition (number and age), grocery travel behaviors (mode, time), and demographics.
  • Ordinal logistic regression analysis used to examine associations between variables.

Main Results:

  • Households with children aged 0-4 years showed significantly higher odds of frequent online F&V purchases (OR = 2.12).
  • Participants who drove their own car with short travel times (≤20 min) had lower odds of online F&V purchasing compared to those with longer travel times or different transport modes (OR = 0.46).

Conclusions:

  • Online F&V purchasing options are particularly beneficial for SNAP households with young children.
  • Individuals facing longer grocery travel times or transportation limitations may also benefit from expanded online purchasing.
  • Findings can guide the development and outreach strategies for online F&V incentive programs.