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Published on: February 25, 2013
Rumor propagation dynamic analysis model based on hypergraph integration in public health events.
Mengna Zhang1, Xin Zhang2, Fuzhao Li3
1School of Management Science and Engineering, Rural Revitalization Industry-Academia-Research-Application Center, Guizhou University of Finance and Economics, Guiyang, China.
This study introduces a new model to understand how online rumors spread during emergencies. It accounts for different user types and influences to improve public opinion management.
Area of Science:
- Social Network Analysis
- Computational Social Science
- Information Science
Background:
- Online rumors during public health emergencies amplify panic and anxiety.
- Effective management of public opinion requires precise regulation of cyberspace rumor dissemination.
- Understanding rumor propagation patterns is crucial for administrators and researchers.
Purpose of the Study:
- To accurately describe rumor information propagation patterns from the source.
- To develop a novel model that reflects real-world rumor dynamics.
- To analyze factors influencing rumor forwarding mechanisms in social networks.
Main Methods:
- Construction of a novel H-SNIR (Hypernetwork-Susceptible-Neglected-Infectious-Recovered) model within a hypernetwork framework.
- Categorization of rumor spreaders into ordinary and hesitant types, incorporating psychological differences.
- Integration of user influence, topic popularity, and user interaction to analyze forwarding mechanisms.
Main Results:
- The H-SNIR model provides a more realistic representation of rumor propagation by including neglected spreaders.
- Analysis reveals the significant impact of user influence, topic popularity, and user interaction on rumor dissemination.
- The model enhances the understanding of how psychological differences affect rumor spread.
Conclusions:
- The H-SNIR model offers a valuable tool for studying online rumor propagation during crises.
- Findings contribute to improving public opinion management strategies in the digital age.
- Further research can leverage this model to predict and mitigate the negative impacts of misinformation.
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