[Key Factors of Influence on Postpartum Women's Satisfaction With Hospital-Affiliated Postnatal Care Facility...

Hospital-affiliated postpartum care centers are preferred by new mothers in Taiwan due to their medical resources and safety. However, overall maternal satisfaction is often influenced by "non-medical service"-related factors. These factors have yet to be adequately investigated empirically in the context of these centers.

This study was designed to explore the relationship between core service dimensions and overall satisfaction at hospital-affiliated postpartum care centers, identify the key determinants of satisfaction, and provide recommendations for improvement.

A cross-sectional design was employed, and a self-developed questionnaire was administered to a convenience sample of 300 postpartum women. The collected data were analyzed using hierarchical multiple regression supplemented by a qualitative content analysis of the open-ended feedback.

After controlling for demographic variables, the regression results indicated three dimensions, including "housing environment" (β = 0.46), "care services" (β = 0.38), and "postpartum meal provision" (β = 0.34), collectively explained 98% of the variance in overall satisfaction. The qualitative analysis revealed that, despite high overall satisfaction, potential issues existed regarding facility convenience and provider-patient communication. "Postpartum meal provision" was identified as the dimension with the lowest satisfaction and greatest divergence, attributable to insufficient meal diversity and discrepancies in health education content.

Service experience is the primary driver of satisfaction in postpartum women staying at postpartum care centers. Based on the findings, institutions should: (1) strengthen inter-departmental integration to minimize service-expectation gaps; (2) optimize the convenience of the housing environment and introduce value-added courses; and (3) leverage the role of nursing staff as bridges between cultural and scientific care. These measures may be expected to enhance client satisfaction and market competitiveness.