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Consumption Patterns and Product Format Preferences of Inner Beauty Functional Foods Among Korean Adults
1Division of Beauty Arts Care, Department of Practical Arts, Graduate School of Culture and Arts, Dongguk University, Seoul 04620, Republic of Korea.
Foods (Basel, Switzerland)
|May 27, 2026
Summary
South Korean inner beauty functional food consumers prioritize skin health, with younger females leading. Online purchasing is common, and capsule/tablet formats are preferred overall, though females favor gummies.
Area of Science:
- Nutritional Science
- Consumer Behavior Studies
- South Korean Food Market Analysis
Background:
- The inner beauty functional food sector in South Korea is experiencing rapid growth.
- These products aim to enhance skin health, hair vitality, and overall wellness through oral bioactive formulations.
- Limited empirical data exists on consumption patterns and product format preferences across diverse demographic segments.
Purpose of the Study:
- To investigate consumption patterns, purchasing channels, and product format preferences for inner beauty functional foods among Korean adults.
- To identify demographic variations in motivations, usage duration, purchasing habits, and preferred product formats.
Main Methods:
- A cross-sectional study involving 502 Korean adults with prior experience in consuming inner beauty functional foods.
- Chi-square analysis was employed to assess differences based on socio-demographic characteristics.
Main Results:
- Skin health emerged as the primary motivation (47.6%), especially among younger and female consumers.
- Older adults were more motivated by weight management and hair/nail health.
- Online purchasing predominated (57.8%), with younger consumers (20s) showing higher online engagement (67.5%) compared to older consumers (40+ at 44.4%).
- Capsule and tablet formats were most popular overall (41.6%), preferred by males, married individuals, and those with graduate degrees.
- Gummy and chewable formats were more favored by female consumers.
Conclusions:
- Significant demographic variations exist in the consumption drivers, purchasing channels, and preferred formats of inner beauty functional foods in South Korea.
- Findings offer actionable insights for product development, marketing, and educational strategies within the inner beauty sector.
- Tailoring product offerings and communication to specific demographic preferences can optimize market engagement and consumer satisfaction.
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