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Updated: May 29, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Are merit and appreciation instrumental aims?
1Department of Educational and Psychological Studies, University of Miami, Coral Gables, USA bfowers@miami.edu.
Abstract:
This commentary responds to Kruglanski et al.'s paper, which theorizes that love is one means that can result in significance. The commentary's first focus is whether love is well conceptualized as an instrumental activity (a means-end relation) and concludes that a constitutive-ends conceptualization is necessary (love helps to constitute significance). Secondly, the evidence base for their hypotheses appears thin.
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