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Narrative Immersion Versus Short-Form Video Delivery: Emotional Tone and Affective-Cognitive Pathways to Mental

Soo Jung Hong1

  • 1Department of Communications and New Media, Faculty of Arts and Social Sciences, National University of Singapore, Singapore.

Journal of Health Communication
|June 2, 2026
PubMed

Keywords:
Emotional framingnarrative messagesperceived message effectivenessshort-form video messagestransportation,

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