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The catalyst of identity friction: Why self-incongruity drives transformative urban tourism experiences

Zhou Hui1, Wang Zhenbin2

  • 1Faculty of Modern Language and Communication, Universiti Putra Malaysia, Selangor, Malaysia.

Acta Psychologica
|June 2, 2026
PubMed

Keywords:
Cross-cultural tourismIdentity frictionMalaysiaMemorable tourism experiencesSelf-discrepancyTransformative tourism experiences

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