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Related Concept Videos

Frustration and Conflict: Approach-Approach, Approach-Avoidance01:20

Frustration and Conflict: Approach-Approach, Approach-Avoidance

Frustration occurs when people are obstructed or prevented from achieving a desired goal or fulfilling a perceived need. For example, when someone's input is ignored in a discussion, it can lead to feelings of frustration. Conflict, however, arises from opposing interests, goals, or actions. Conflicts can take various forms based on the nature of these opposing desires or goals.
One common type of conflict is the Approach–Approach Conflict. In this case, a person faces two desirable options,...
Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance01:14

Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance

Avoidance-avoidance conflict refers to a psychological situation where a person must choose between two or more unpleasant alternatives. These conflicts are particularly stressful because neither option is desirable. This dilemma is often expressed in sayings like "caught between a rock and a hard place" or "between the devil and the deep blue sea." For instance, individuals who fear dental procedures may find themselves torn between enduring a painful toothache or facing the anxiety of...
Avoidance Learning and Learned Helplessness01:14

Avoidance Learning and Learned Helplessness

Avoidance learning and learned helplessness are critical concepts in understanding behavioral responses to negative stimuli.
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...
Self-Discrepancy Theory02:45

Self-Discrepancy Theory

One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.
Motivational Bias01:25

Motivational Bias

Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
Secondary Motives: Affiliation Motivation and Aggression Motivation01:21

Secondary Motives: Affiliation Motivation and Aggression Motivation

Affiliation motivation is the intrinsic desire to connect with others and belong to a social group, which plays a crucial role in forming and maintaining personal relationships. This type of motivation is essential for psychological well-being, as it provides individuals with a sense of community and support. An example of this is a student who joins a study group in order to feel a sense of connection. People with high affiliation motivation actively seek social approval, take satisfaction in...

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Related Experiment Video

Updated: Jun 7, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
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Published on: February 20, 2019

Neural Substrates of Approach-Avoidance Control in Motivational Conflict.

Menghuan Chen1, Janna Teigeler2, Paul Pauli2

  • 1Department of Psychology, University of Würzburg, 97080 Würzburg, Germany menghuan.chen@uni-wuerzburg.de.

The Journal of Neuroscience : the Official Journal of the Society for Neuroscience
|June 5, 2026
PubMed
Summary
This summary is machine-generated.

Adaptive behavior relies on controlling approach and avoidance tendencies. This study reveals a brain network, involving the ventral striatum and temporoparietal junction, that resolves conflicts between avoiding pain and seeking rewards, prioritizing salience over valence.

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06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Area of Science:

  • Neuroscience
  • Cognitive Neuroscience
  • Decision Neuroscience

Background:

  • Adaptive behavior necessitates effective control over automatic approach and avoidance tendencies.
  • Dysregulation of approach-avoidance control is implicated in psychiatric disorders like anxiety and addiction.
  • The neural mechanisms underlying this control are not fully understood.

Purpose of the Study:

  • To investigate the neural circuits involved in approach-avoidance control using functional magnetic resonance imaging (fMRI) and eye-tracking.
  • To examine how the brain resolves conflicts between avoiding threat and approaching reward.
  • To identify neural signatures differentiating salience and valence processing during conflict.

Main Methods:

  • fMRI with eye-tracking and behavioral measures in 40 participants.
  • An approach-avoidance conflict task with conditioned stimuli predicting aversive, appetitive, or both outcomes.
  • Analysis of neural activity during anticipation, response, and outcome phases, including multivariate pattern and psychophysiological interaction analyses.

Main Results:

  • Overcoming threat-driven avoidance activated the left inferior frontal gyrus (IFG); suppressing reward-driven approach did not show distinct neural signatures.
  • Anticipation of conflicting stimuli involved overlapping salience-control networks (MCC/ACC, insula, IFG, VS).
  • A dissociation was observed where conflicting stimuli evoked threat-like anticipatory responses but led to reward-like approach behavior, driven by ventral striatum (VS) encoding and VS-right temporoparietal junction (rTPJ) coupling.

Conclusions:

  • Motivational control prioritizes salience over valence.
  • A VS-rTPJ network is crucial for resolving approach-avoidance conflicts.
  • Findings offer insights into neural dynamics of flexible goal-directed behavior and potential mechanisms in psychiatric disorders.