Frustration and Conflict: Approach-Approach, Approach-Avoidance
Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance
Avoidance Learning and Learned Helplessness
Self-Discrepancy Theory
Motivational Bias
Secondary Motives: Affiliation Motivation and Aggression Motivation
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Updated: Jun 7, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Menghuan Chen1, Janna Teigeler2, Paul Pauli2
1Department of Psychology, University of Würzburg, 97080 Würzburg, Germany menghuan.chen@uni-wuerzburg.de.
Adaptive behavior relies on controlling approach and avoidance tendencies. This study reveals a brain network, involving the ventral striatum and temporoparietal junction, that resolves conflicts between avoiding pain and seeking rewards, prioritizing salience over valence.
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