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Digitizing ESP beyond chalk and talk in the English for tourism classroom
Ali Ahmad Al-Barakat1,2, Rommel Mahmoud AlAli3, Ruba Fahmi Bataineh4
1Department of Education, University of Sharjah, 27272, Sharjah, United Arab Emirates. aalbarakat@sharjah.ac.ae.
Scientific Reports
|June 8, 2026
Summary
Faculty in tourism education see digital tools enhancing English for tourist guides. Integrating technology improves fluency, motivation, and industry readiness, but requires instructor training.
Area of Science:
- Educational Technology
- Tourism Education
- Applied Linguistics
Background:
- English language proficiency is crucial for tourist guides.
- Traditional methods may not fully meet the demands of the tourism industry.
- The integration of digital technologies in education is rapidly evolving.
Purpose of the Study:
- To explore faculty perceptions of digital technology use in tourism English language instruction.
- To identify specific digital tools perceived as beneficial for developing tourist guides' English skills.
- To understand how digital methodologies align with industry expectations in tourism.
Main Methods:
- Qualitative study involving sixty-five tourism education faculty.
- Semi-structured interviews were conducted for data collection.
- Thematic analysis was employed to analyze interview data, guided by English for Specific Purposes (ESP) frameworks.
Main Results:
- Faculty recognize digital tools (simulations, virtual tours, digital assessments) enhance English proficiency.
- Perceived benefits include improved fluency, vocabulary, confidence, and motivation.
- Digital methods increase instructional relevance and better prepare students for industry demands.
Conclusions:
- Digital technologies are valuable for teaching English to future tourist guides.
- Effective integration requires faculty to possess adequate digital competencies.
- Professional development is essential to support instructors in adopting these technologies.
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