Beyond attention spans: Cognitive lock-in and awe experiences in short-video advertising among informavores

Ebtesam Abdullah Alzeiby1, Kanishka Pathak2, Gyan Prakash3

  • 1Department of Psychology, College of Education and Human Development, Princess Nourah bint Abdulrahman University, P.O. Box 84428, Riyadh, 11671, Saudi Arabia.

Acta Psychologica
|June 11, 2026
PubMed

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