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Do Patients Value the Service Provided by Physicians Who Overbill? A Willingness-to-Pay Study Using French Survey
Karine Lamiraud1, Radu Vranceanu1
1ESSEC Business School and THEMA, Cergy, France.
Health Economics
|June 12, 2026
Summary
Patients in France show a higher willingness-to-pay for unregulated sector specialist consultations, valuing perceived quality and accessibility. This indicates significant patient benefits from balance billing in healthcare services.
Area of Science:
- Health Economics
- Medical Services Research
- Patient Behavior Analysis
Background:
- French outpatient specialist physicians operate in regulated (fixed fee) and unregulated (balance billing) sectors.
- This dual system offers a unique setting to assess patient valuation of services with flexible pricing.
Purpose of the Study:
- To quantify patient willingness-to-pay (WTP) for specialist consultations in the unregulated sector compared to the regulated sector.
- To identify factors influencing patient preferences for balance-billed services.
- To estimate the overall patient welfare gain from unregulated specialist services in France.
Main Methods:
- A contingent valuation method (CVM) survey was conducted in January 2021.
- The survey included 1051 individuals representative of the French adult population.
- Statistical analysis examined WTP differences across demographic and health-related subgroups.
Main Results:
- Patients demonstrated a significantly higher WTP for unregulated sector consultations (€4.30 more, ~15% of regulated fee).
- This preference was consistent across diverse respondent subgroups and not solely income-driven.
- Perceived higher quality of medical and non-medical services, and easier appointment scheduling, drove the preference for the unregulated sector.
- Estimated annual patient net welfare gain from unregulated specialist services in France is approximately €165 million.
Conclusions:
- Patients in France derive substantial welfare gains from the balance billing system in specialist care.
- Patient preferences for the unregulated sector are linked to perceived quality improvements and accessibility.
- This study provides the first estimation of patient benefits associated with balance billing in specialist healthcare.
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