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When Fear Meets Joy: Cultural Differences in the Impact of Decision Uncertainty on Fear of Better Options and Ditto

Haoyue Bai1, Junghee Kim2, Seolwoo Park2

  • 1College of Business Administration, Lanzhou University of Finance and Economics, Lanzhou 730101, China.

Behavioral Sciences (Basel, Switzerland)
|June 26, 2026
PubMed

Keywords:
cultural differencesdecision uncertaintyditto consumptionfear of better optionsfear of missing outjoy of missing out

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