Design and Implementation of an Automated Social Media Management System: A Case Study of a Holistic Health Account...

The growing use of social media as a communication tool in Burkina Faso introduces significant challenges in terms of efficient management, particularly in sensitive domains such as public health. Manual content management and user interaction are often time-consuming, costly, and difficult to sustain in resource-constrained environments. This paper presents the design and implementation of an automated social media management system applied to a holistic health account. The system is built on a modular web architecture using the Laravel framework and integrates the G3N35I5 API, a locally developed interface enabling automated generation of text, image, and audio content, as well as multimodal interaction management. A three-month case study was conducted using descriptive technical, operational, and engagement indicators. The results show improved operational efficiency, a significant reduction in workload, and increased user engagement. Compared to existing tools such as Hootsuite and Buffer, the proposed system offers native integration of intelligent content generation and real-time interaction, while being adapted to local constraints. A human-in-the-loop mechanism ensures ethical compliance and reliability in health-related content.