Health Information Sources Within Low Income Black Communities: A Families SHARE Study

BackgroundAccess to credible health information is critical for health literacy and informed health behaviors. Although digital platforms are widely used, limited technology access and lower eHealth literacy may constrain online health information seeking in some communities. Black and low-income individuals, in particular, may rely less on internet-based sources and more on in-person channels, including social networks and community-based organizations.AimsThis study examined community-based sources of health information used by Black individuals living in a low-income, urban area.MethodsSemi-structured interviews (n = 27) completed 4-weeks post a community education program were transcribed verbatim. Of these, interview transcripts (n = 25) that identified sources of health information or advice were included in the analytic sample. Two coders categorized responses describing sources of health information and advice using inductive content analysis.ResultsHeath information sources that were identified included health care services, community organizations and networks, media, national organizations, commercial pharmacies, and workplaces. Health care services were most frequently cited, with over half of participants naming physicians, clinics, hospitals, insurance carriers, or other providers, followed by community organizations and networks.DiscussionBlack individuals in low-income, urban areas access health information through diverse in-person and media-based sources. Identifying trusted and accessible community channels can inform targeted outreach efforts to improve health literacy and reduce health disparities.