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The Influence of Hospital Reputation on Patient Satisfaction and Perceived Trust: A Cross-Sectional Survey Study
1Author Affiliations: UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia (Drs Gao and Cham); and School of Humanities and Management Science, Southwest Medical University, Luzhou, China (Dr Cham).
Background And Objectives:
The aim of this study was to examine the influence of hospital reputation on levels of patient satisfaction and trust, particularly comparing hospitals with high and low reputations.
Methods:
The research was conducted in Sichuan, China, in 2023, involving 5 clinics with high reputations (scored 4.5-5.0) and 5 clinics with low reputations (scored 2.0-3.5). The total sample comprised 2154 patients, with 1238 in the high-reputation group and 916 in the low-reputation group. Patient Satisfaction Questionnaire (PSQ) and Patient Trust Questionnaire (PTQ) results were analyzed.
Results:
In high-reputation clinics, females (AOR = 1.18) and urban residents (AOR = 1.32) exhibited higher levels of satisfaction and trust. In low-reputation clinics, higher average income (AOR = 1.12) and frequent visits (AOR = 1.22) were associated with improved patient-hospital relationships.
Conclusions:
Overall, hospitals with higher reputations demonstrated significantly greater levels of patient satisfaction and trust, highlighting the substantial impact of reputation on patient experiences. Maintaining or enhancing hospital reputation is therefore crucial for improving health care quality and patient satisfaction.
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