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From Persuasion to Partnership: Evaluating the Practicalities, Ethics, and Evidence for Implementing Motivational
M Carolyn Gates1, Clare J Phythian1, Eileen Britt2
1AkoVet Limited, Palmerston North 4410, New Zealand.
Animals : an Open Access Journal From MDPI
|July 15, 2026
Summary
Motivational interviewing (MI) is a communication approach that helps veterinarians strengthen client motivation for animal care. This review explores MI
Area of Science:
- Veterinary communication strategies
- Animal welfare and behavior science
Background:
- Traditional veterinary advice-giving can create client resistance, hindering animal care improvements.
- Motivational interviewing (MI), a client-centered approach, shows promise in enhancing intrinsic motivation for change.
- MI application in veterinary medicine is a growing field with emerging evidence.
Purpose of the Study:
- To review the theoretical underpinnings and practical applications of MI in veterinary consultations.
- To examine challenges in MI competency development and ethical considerations, including the proxy motivation problem.
- To critically appraise the existing veterinary MI literature and identify research gaps.
Main Methods:
- Literature review of motivational interviewing in veterinary medicine.
- Analysis of MI's theoretical foundations and application in clinical settings.
- Critical appraisal of studies focusing on communication training and its outcomes.
Main Results:
- The veterinary MI literature primarily focuses on communication training outcomes.
- Limited research exists on MI's downstream effects on client behavior and animal welfare.
- Ethical considerations, such as the proxy motivation problem, require further investigation.
Conclusions:
- MI offers a promising collaborative approach to improve veterinary client engagement and animal care.
- Further research is needed to understand MI's impact on client behavior and animal welfare.
- Addressing research gaps will promote wider adoption of MI in veterinary practice.
Keywords:
animal welfarebehaviour changeclient engagementdecision-makingethicsmotivational interviewingveterinary communicationMore Related Videos
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