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Related Experiment Videos

Stimulating or constraining creativity? Traditional vs. generative AI on divergent thinking in product design.

Huan Lin¹, Letian Xie²

¹College of Mechanical Engineering, Quzhou University, Quzhou, China.

Frontiers in Psychology

|July 15, 2026

Summary

Generative AI (GenAI) enhances perceived creative support for novice product designers but traditional methods better boost divergent thinking. GenAI aids creative perception and engagement in design education.

Keywords:

creativity divergent thinking generative AI ideation methods product design

Related Experiment Videos

Area of Science:

Human-Computer Interaction
Design Studies
Artificial Intelligence in Education

Background:

Generative AI (GenAI) presents new opportunities and challenges in product design.
The impact of GenAI on creativity in the design process is under empirical investigation.
Understanding GenAI's role in divergent thinking and creativity support is crucial for design education.

Purpose of the Study:

To empirically examine the effects of traditional and GenAI-assisted ideation methods on cognitive creativity and perceived creativity support.
To compare unaided, Internet-assisted, and GenAI-assisted ideation methods in product design.
To analyze the influence of ideation methods on divergent thinking and user experience in design students.

Main Methods:

A mixed-methods experiment was conducted with 41 novice product design students.
Three ideation methods were compared: unaided, Internet-assisted, and GenAI-assisted.
Evaluated both the creativity of design outcomes and designers' self-reported user experience.

Main Results:

Traditional methods more effectively enhanced divergent thinking performance among novice students.
GenAI-assisted methods significantly improved designers' perceived creative support (usability, exploration, immersion).
No significant differences were found based on participants' varying levels of creative tendency.

Conclusions:

GenAI currently does not surpass traditional methods in generating highly original design outcomes.
GenAI plays a facilitative role in design education by enhancing creative perception and affective engagement.
Empirical evidence supports thoughtful GenAI integration, emphasizing human-AI collaboration to augment, not replace, creativity.