Social media toolkit for recruiting clinical research participants: A new resource from the Recruitment Innovation...

Social media offers research teams new opportunities for outreach and study recruitment; however, research teams often need guidance and tools on how to use social media to effectively recruit for their clinical trials. To address this gap, the Recruitment Innovation Center (RIC) developed a new, comprehensive toolkit informed by community feedback and extensive RIC experience. The toolkit contains guidance and considerations for using social media to recruit clinical trial participants, including best practices, platform-specific strategies, and customizable templates. This paper details the creation and contents of this new, free resource.