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Updated: Aug 6, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

The Role of Influencer Credibility and Parasocial Interaction in Shaping Healthy Eating Intention: A PLS-SEM Study

Zührem Yaman1, Hasan Suat Aksu2

  • 1Faculty of Tourism, Department of Gastronomy and Culinary Arts, Selçuk University.

Health Communication
|July 22, 2026
PubMed
Abstract

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